In order to be found by search engines and cash in on ads delivered by google adsense, you should start writing online articles as well as blog posts from a skillful keyword research. Google Keyword Planner Tool is where you can get batches of related keywords that will work for you SEO-wise.
It will allow of better keyword management – dividing strings of keywords for article series, related articles, round-up articles, anchor text hyperlinks, meta-tags, bookmarking links, etc.
At first, the whole process seems rather complex, so here’s an easy, step-by-step guide to keyword research with Google Keyword Planner Tool
Keyword Research with Google Keyword Planner Tool Step-by-Step
Find the columns button in the lower-left corner: Tick “all columns” to get as much data as possible:
Next, you need to search for batches of keywords and keyword phrases to use in your writing. Let’s say I’d like to write some articles about traveling to Russia – what should I write about? How should I present the information? What do people search for in Google?
First, we have to specify what categories we’re interested in – for example – “Travel and Tourism” is different from “Culture” and getting keywords from the right category can influence both the quality and relevance of ads.
Next, you will have to check what keywords there are to choose from and what search as well as earning potential they have; let’s insert some intuitively obvious search phrases:
Insert different keywords and their variations into the tool and do not tick the box titled “only show ideas closely related to my search terms” – we want to get the best keywords not verify data about preconceived ones. In this way, you will get multiple keyword phrases containing your original suggestions and, as a result, have a better idea of what works in organic searches (sometimes the difference in number or word order can dramatically change your future search results!)
Feel free to make multiple searches for related keyword phrases to create a consistent, well-optimized spreadsheet of keywords – not necessarily to be used in just one article. Quite to the contrary.
Choosing Keywords for Online Articles and Blog Posts
We need to identify keywords and keyword phrases that will be the most effective in terms of competition, CPC values (cost per click), search trends, etc.
You should scan the results and select keywords that meet, to the possibly largest degree, the following criteria:
- high advertiser competition – the more advertisers compete for a particular phrase – the better;
- 1,000 to 50,000 searches a month – aiming for niches is the way to go – less competition from other writers and websites as well as tightly focused content search engines love to crawl and index quickly;
- CPC values – ranging from $0,5 to the highest available, anything than goes below $0,5 is not worth a dime (excuse the pun).
As an example, the string of “vacation Russia” suggests the following: The advertiser competition seems to be equal for all, but what changes the perspective is the amount of global searches and estimated CPC rates: As you can see, the last two options have significantly more global and local searches and one of them higher CPC, the other one slightly lower.
All this means that “visiting Russia” is the least effective keyword phrase – even if the CPC is higher for “visiting Russia” than it is for “visit to Russia”, the latter enjoys +5 times as many searches and, as such, carries more earning potential.
Now, you can use both “visit to russia” and “visit russia” in titles of different articles that are mutually interlinked – you will avoid eating up keywords from either article or increase google rankings for the whole batch. And that’s just one of many ways to use several similar keyword phrases.
(The keywords you inserted in your initial search are now bolded – this is how you can identify them. Since you inserted them intuitively, you now have a chance to see how far apart the best keywords and the keywords you think might be best are!)
Use Keywords to Create Amazing Articles and Article Series – Keyword Placement and Tagging
Keyword placement is very important, but it’s too complex to include it in this guide. Similarly, various past-keyword-research SEO practices require you to use keywords yet again. It’s the reason why you should create a whole spreadsheet for every topic you wish to cover – the keywords you get for one article aren’t enough to promote it further – either via search engines or social media.
You will be using them while building backlinks with anchored text, bookmarks, summaries, extracts, etc. There are many techniques you can apply here and a lot depends on your self-promotion strategies – for starters, you can try these tips on using keywords in web writing.
Using Keywords in Web Writing – Customize Your Keyword Choice
You can adjust your keyword research so it works for you individually – whether you’re posting an article online, promote business or try to increase eBook sales; these are the statistics to pay extra attention to:
- CPC vs. search volume – if you are not as interested in making money off ads, but want to promote business of some sort and attract as much traffic as possible, you will aim for high global searches and disregard competition or CPC rates.
- Google Insights for Search – you can view country-specific or season-specific estimation of potential traffic – since there seems to be lots of google searches for “Russia Travel” originating from the US, Canada and Australia adding the following keywords to your search might be a good idea: “Tips for Australians/Americans/Canadians visiting Russia”, etc.
Even then, your choice of keywords should be verified by Google Keyword Planner Tool yet again, to make sure it is a worthwhile angle from a monetary perspective, and which keywords will organize such an article consistently in the eyes of both search engines and readers.
- Traffic Estimator – in some niches, traffic estimation tool may help to even out traffic to your blog or income coming from web writing during months of decreased search volume. Even evergreen content is subject to seasonal fluctuations (e.g. educational topics are considered evergreen, but searches during summers and holidays drop significantly), so if you experience lowered traffic at specific times of the year, you may want to make up for it using this very tool.
- Google Suggest is where you can get information about the number of writers competing with you for the same or similar titles and, using this data, you can tailor your article until it’s entirely unique and fresh.
To sum up, successful keyword research should be thorough – you don’t have to do it each time you write an article or a blog post – instead, keep a spreadsheet of multiple keywords divided into logical parts, allowing you to create tightly focused article series, generating more article ideas, and catering to narrow, specific searches which pay off the most in the long run.
This post is contributed by Mr. Daniel De Sousa.He is a full time freelance writer and he is working as an editor at MoneyConnexion. He enjoys sharing his knowledge with others. We hope you will like this post.