Until a few years back, social media had been optional for business, but not anymore. Today, it’s rather helping to forge a new era in business transparency and engagement by creating new opportunities and challenges altogether. Therefore, more business, especially the eCommerce companies are investing heavily in social media these days. Despite that, some misconceptions, some myths get the better of us.
To make the most out of what you’re doing you’ll need to be well aware of what those social media marketing myths are. Therefore, here are 5 most common myths of all.
Myth 1: You ought to join every social media platform
Initially, it may sound absurd and the complete opposite of you might have learned about social media, isn’t it? But, then not all social network platforms are relevant to your industry or as big as Facebook. If you plan to be on all, which you certainly don’t need to be will require your precious time and energy.
So, give it a thought beforehand. A lot of social networks, which may sound hip and trendy may never gain traction and only end up wasting your valuable resources. On the other hand, big brands like Nike, Delta, and Best Buy are on all the social platforms because of their large targeted audience. Are yours too?
Myth 2: Large number of fans and followers alone can boost the brand
Well, this one does sound quite right and logical, doesn’t it? But, often the experts beg to differ. Reason being, the increasing number of followers on any social media platform alone cannot be the key to success. As a matter of fact, there are various people out there who follow to get followed than being interested in becoming your customer.
In such cases, it is advisable to interact with the customers and engage them in order to break the ice. At the end, it doesn’t matter whether your brand has a huge fan following or not. It’s the constant efforts to make it visible, which will eventually boost the brand as well as lead to lead generation and conversions.
Myth 3: Campaigns need not be updated from time to time
Are you certain about it, when constantly the world around you is changing? We hope not because you might already be aware of the fact that consumers today are smart. They know what they are looking for. If you are not going to be prepared for them every moment, they will find another and an even better option.
So, in order to do just that you’ll need to proactively update your campaigns. Make the changes if required to your e-commerce website too by adding more realistic modules like the Magento multivendor extension. So, let the fads come and go, but let not anything stop you from setting new trends.
Myth 4: A good quality content is more than enough
Most of the time people just assume, that if you write a good quality content traffic will keep on coming to the website automatically. Well, think about it again, will it? Quality certainly does matter, but without good marketing strategies, you won’t be able to sell your products or services.
In a similar manner, once a good quality content is written one needs to make sure to promote it on social media as well. Use proper hashtags, post on micro-blogging site to share with people and much more. Along with a good quality content the way it’s promoted also matters a lot.
Myth 5: Avoiding negative mentions and reviews is okay
Being okay with something that’s negative about your business should definitely not be an option. After all, social media is an open platform where the targeted audience gives their feedback directly after using the products and services. They, in turn, have the power to directly influence another potential customer of yours. Ignorance may be bliss, but let it not be in this case.
On the contrary, make it a point to go through every piece of feedback. It may sound as a difficult and time-consuming task, but with the help of efficient social media management tools, it can be done. Don’t let the negative reviews affect your business. Make the most out of it by taking proper action than ignoring it.
Now, that you are well aware of what the 5 common social media marketing myths are, don’t miss out this opportunity to set your path right. It will surely help you to maximize the potential of your channel. Are you ready to take a step forward?
AUTHOR BIO: Himani Mahajan, an avid web developer is trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her views on web and app development, the latest being Magento Extension development.