A blog allows communication between you and your audience at a personal level. Feedback is the major reason why communication is important here. Feedback enables you to know the individual needs of your clients – what they love about your services and areas that need some improvement.
Communication will help you improve your service delivery and subsequently help you increase traffic to your blog and earn a lot of dough particularly from selling ads. However, to get real results in form of high traffic, you ought to view your blog as a business; therefore requiring a marketing plan as with all other businesses.
An effective blog marketing plan covers all the useful information regarding the product. It defines the nature of the market in terms of the rivals and the customers. The blog’s marketing plan also comprehensively outlines targets and the different ways in which these targets are to be met. Furthermore, this marketing plan defines the different methods that will be used in marketing the blog, such as the social media; and cover reasons for using the methods chosen. It gives answers to questions like – why do we use social media in blog marketing?
Outlined below are key aspects and steps to create a good marketing plan for your blog. After following these steps, you can rest assured that you will reap the fruits of attaining high blog traffic.
First outline the key aspects of your marketing plan, which should include:
Your product in this case is your blog and all its content, which is made up of articles, pictures, links and all conversations. Your marketing plan ought to determine the kind of content that you will publish and what it brings to the table in the audience’s perspective. It should also outline strategies with which to generate traffic for your blog.
It therefore should determine the advertising tools that will used to promote your blog. Moreover, your blog’s marketing plan should also determine if your product will be free of charge or some prices will be applicable. If your blog offers space for premium membership and you determine that some fees will be payable, your marketing plan should specify the prices and the modes of payment that will be applicable.
To have a good financial plan, your marketing plan should include an outline of the amount of money which you will invest in promoting your blog. In this regard, don’t forget you don’t have to rush for cheaper; it may be cheaper in all perspectives including quality and results. Consider hiring content writers to promote your blog by writing reviews, social media posts and other forms of writing.
Market here refers to your rivals and the clients you are targeting. A good blog marketing plan should include a study of the clients’ needs, with proposals on how to best satisfy them. It also ought to determine the places where your clients will find links to your blog. In this regard, the answer to questions like “Why do we use social media as the primary place of placing links to our blogs?” lies in the fact that the number of people visiting social media sites per day ranges around billions. Therefore, when determining where else to place links to your blog, remember that the first places should be Facebook, Twitter, Pinterest, Google+ and other social media sites.
In the internet, you have a wide range of rivals. These include other blogs, social media profiles and even other kinds of websites. In respect of this, your marketing plan should include a research on your rivals’ strengths and weaknesses and propose ways in which you can outdo them. Consider adopting what makes them strong but ensure it is relevant in your case; then improve your product in the areas where your rivals seem poor. For instance if they are very slow at replying to their clients queries, you can try being fast at replying to yours.
After outlining the above aspects, you can now follow the following steps to promote your blog.
In your quest to have a successful blog, you ought to find a source of inspiration. By this, I mean another successful blog; this blog should have high ranking on search engines, a high number of subscribers and many comments. It should also be frequently updated in terms of content.
Once you have your source of inspiration, you should get a feed reader; you can download free from sites like Softonic or buy one from sites like feedreader.com. A feed reader will enable you to see when your model site is updated without having to visit it. It’s important to analyze these updates and assess what makes them different from those of other sites; you can then assess the language they use and how it can be applied in your blog.
Track your growth
Next, sign up for Google analytics; this will help you to track your blog’s traffic. The good thing is that this service from Google is absolutely free. After this, create an account with social bookmarking sites such as digg.com. Here, you can add links to your blog and in this way have your content viewed by many people and if they love it, it’s hurray!
After you have gone through the steps above, now is a good time to take your marketing strategy to the next level. Consider making a phone call or send a mail to the people you know, notifying them of your blog. Request them to view it and give you feedback and also share a link to your blog with their friends – this is a very effective strategy known as network marketing; it helps market a product far and wide within the shortest time possible.
Create Videos and Utilize the Social Media
Image Source: sushidigital.com.au
Now you can take your marketing strategy to the next level – videos. Sites like YouTube and now even Facebook and Instagram offer you a very great chance to market your blog by use of videos. The good thing with these video sites is that you can upload whatever number of videos you like and it’s all free of charge. Moreover, people can tag, vote (in form of likes or dislikes) and comment. A good strategy would be to upload very interesting videos and include links to your blog. – Very effective.
Don’t forget to keep checking your blog’s statistics on Google Analytics, to track its growth in terms of traffic. To improve your blog’s ranking on search engines such as Google, you should do an extensive research on the most popular search phrases or keywords that people are using to find your kind of content. Also observe the most popular kind of posts, as this will help you figure out exactly what kind of content people love most.
Marketer at RockPos.
Vince Carter is a marketer and a passionate writer from RockPos. He is an avid reader and blogger. When not writing or in work he like to play sports, traveling, reading ebook.