Guest Post by Richard Nolan
There are people who view blogging as a creative hobby, writing posts only when they feel like doing so. These people don’t need (and probably don’t want) to create a schedule and then stick to it – as sticking to a schedule doesn’t seem like something very creative.
While it’s completely okay to do so when you see blogging as a hobby, such approach will get you nowhere if you view blogging as a business and intend to make money with your writing skills. There are so many reasons why the schedule is important for professional blogging – and I’m going to focus on them in this article.
You should write a schedule for your posts because:
- It will allow you to turn good ideas into great ones.
Writing a schedule means not only choosing the dates you’re going to publish your posts on. It also means coming up with the topics of these posts in advance. Sure, you might not have a clear idea in mind when you write a schedule – however, you have to come up with one anyway.
It might seem difficult at the moment but actually, it’ll give you the opportunity to develop this idea in the future. Once you know what you’re going to write about this month, you are able to focus on these topics, thinking them through. This way you’ll be able to turn raw and plain ideas into truly amazing ones.
- It will allow you to do more in-depth research.
Did you ever write a post and then realized you forgot to mention or research something? With a schedule, you minimize these situations. After all, knowing what you’re going to write soon gives you an opportunity to not only develop the ideas but also research everything you might need to cover the topic properly. Moreover, you’ll be able to do this at a comfortable pace.
- It will allow you write bigger posts.
When you don’t have a clear schedule, you can often write posts very quickly because you suddenly remember you haven’t updated your blog for a while. With a schedule, you’ll have a clear deadline and will be able to start writing earlier and enjoy the process more. Most likely your posts will become bigger too as you won’t feel too time-limited.
- It will let your readers know when to come back for the new content.
When you don’t have a schedule, your audience either has to subscribe to receive updates about new posts or visit your blog from time to time to find out whether you posted something or not. Not all people enjoy doing so. Some get frustrated quickly and you lose part of the loyal audience you’ve been building up so hard. With a schedule everything is different: people know that you update on Sundays, for example, and so they know what to expect from you. The audience likes that.
- It will allow you to prioritize your time better.
Having a schedule doesn’t mean your writing process is less creative. You can still write anytime you want as long as you meet the deadlines set by yourself. For example, you can write some articles in advance when you feel inspired to do so and spend your next few days resting.
This can also help you set better priorities (assuming that the deadline isn’t very close). For example, when you don’t put writing aside until the last moment, you won’t stress out over an unexpected task that suddenly arrives.
- It will allow you to schedule auto-posting.
There is no standard time for posting: it differs for every niche and for every target audience. It takes some time and research to find out which time is the best for you. However, once you find this out you might also realize that this time is actually not very convenient. For example, you might not want to stay late or get up too early.
Autoposting solves this problem. And if you have a schedule ready, it will be much easier for you to set auto-posting.
- It will allow you to plan trips and vacations better.
Making money on blogging means that your blog has to function even if you want to spend a week or two away from home. A schedule allows you do to so: when you plan your posts ahead, you are able to write them in advance, then schedule auto-posting, and leave knowing that your blog will still be updated regularly, keeping your audience with you.
- It will make the whole blogging process more organized.
Blogging is not only about writing and posting: it’s also about promoting your blog, creating guest posts, and so on. A schedule is basically your content strategy for the next month or a couple of months combined with the calendar too. This means that at least your writing and idea generating process will be more organized, allowing you to pay more attention to other important things like promotion.
- It will allow you to focus on other writing tasks.
Have you ever been thinking of how to make your blog more entertaining or appealing to the readers? Maybe you wanted to come up with some sort of an extra content but were unable to find some time to create it? With a schedule you basically have all the post writing part covered up and so are able to schedule some time for creating other written content without having to worry that your blog will fall behind.
- It will make you look more professional.
As I’ve already mentioned above, the professional bloggers do stick to their promises and try to make their blogging process as organized as possible. If you want to look more professional and have your blogging business work more smoothly, you should use a schedule and stick to it no matter what.
Hopefully, these tips will convince you to create a schedule for your blog and make your professional life much easier with its help.
Richard Nolan is a writer and a private tutor, sharing his experience in spheres of writing, blogging, entrepreneurship and psychology. Richard writes for numerous blogs and gives useful tips for bloggers and students. Currently, Richard works as a general blog editor for ProWritersCenter Follow him on Twitter